Milanese fashion designer Nanni Strada is famous for introducing a project-‐driven language into the creation of fashion. Close to the cultural environment of industrial design and awarded a Compasso d'Oro (1979), Nanni Strada has developed her design research across the worlds of manufacturing, technological innovation and industrial experimentation since the Seventies. She has collaborated with international companies in Japan, Portugal, China (1978) and the USSR (1983) in a variety of sectors ranging from fashion to accessories, from sportswear to gift goods. She has created design collections for major fashion and textile companies including Dolomite, Ermenegildo Zegna, Fiorucci, La Perla, Max Mara, Nordica, Visconti di Modrone), carrying the excellence of Made in Italy worldwide. In 1984 she created the brands "Nanni Strada" and "Nomad" to produce and distribute her creations internationally.
At the same time, her constant attention to design and architecture developed into a concept of the dress as a ‘pure element’, detached from traditional tailoring and fashion trends. This brought her recognition from international institutions and from the Seventies to the present her work has been exhibited in major museums around the world including: the Cooper Hewitt Museum in New York (1976), the Musée de la Mode de la Ville de Paris (2000), the MOCA ‐ Museum of Contemporary Art Los Angeles (2006 - 2007), the National Art Center in Tokyo (2007), the Mori Arts Museum in Tokyo (2007), Somerset House in London (2008), the NAMOC - National Art Museum of China in Beijing (2008), the National Museum of Science and Technology in Milan (2011), the State Historical Museum in Moscow (2011 - 2012). Since 1973, Nanni Strada’s creations have also been exhibited several times at the Triennale Museum in Milan, which gave her a solo exhibition in 2003.
Since the Seventies, Nanni Strada’s personal vision of Fashion Design has appeared in major design and architecture magazines (Domus, Casabella, Interiors, Living among others) and in books on the subject. In the Nineties, Nanni Strada started teaching Fashion Design at leading Italian universities and international academic institutions, inaugurating in 1999 the first Laboratory of Fashion Design at the Faculty of Industrial Design of the Politecnico di Milano. Her ‘anti-academic’ classes were collected in the book “Lectures. Fashion‐ Design and Project Culture” published by Lupetti in 2013.